Promotional image with the text "What I Built in 48 Hours Changed Everything" on a deep purple background, representing a blog post about launching a homepage and mapping a 5-course value ladder.

What I Built in 48 Hours (and Why It Changed Everything)

April 10, 20253 min read

What I Built in 48 Hours

(and Why It Changed Everything)

A behind-the-scenes look at my homepage launch

and course-building breakthrough

I didn’t plan for this week to be a turning point.
But in the span of two days, I launched a fully custom homepage for The Terza Factor and outlined an entire 5-course value ladder designed to help others turn what they know into something lasting.

No rush. No panic. Just clarity.

This wasn’t about checking boxes—it was about alignment.
And now that it’s live, I want to share the journey, the strategy, and the shift that made it all possible.

The Website That Finally Felt Like Me

Let’s be honest: I had a placeholder site for a while.
It worked... technically. But it didn’t capture the feel of my work—the clarity, simplicity, and futuristic curiosity that define The Terza Factor.

So I rebuilt it.

Using GoHighLevel, I designed a homepage that welcomes curious humans, points them to what they need, and glows (literally) with personality. You’ll find:

  • My new “Pick Your Path” section with 4 ways to start using AI

  • Live links to Open Office Hours, affiliate tools, and coaching

  • A subtle neon glow, because let’s be real—I’m not here for beige.

It’s clean. It’s live. And it’s finally aligned with what I do.

Mapping the 5-Course Value Ladder

While the homepage came together, so did something bigger:
A full course framework for helping others codify what they know—and turn it into something teachable, sellable, and enduring.

The value ladder looks like this:

  1. The 5-Minute Legacy Starter – Free lead magnet

  2. 30 Days to Codify Your Wisdom Workbook – $29

  3. Legacy Starter Pack – $100

  4. Teach It Your Way, Leave It Forever – $297 flagship course

  5. AI Coaching Package – $1,000 for deep implementation

It’s designed to help people move from vague ideas to crystalized digital assets—and feel confident at every step.

What Shifted?

Here’s the real win:
I stopped waiting for perfection and started following alignment.

Instead of trying to write a homepage that sounded like everyone else’s, I wrote one that sounded like me.
Instead of holding my course ideas hostage until I “had time,” I mapped them in a flow that actually made sense.

And now?
I have a digital home and an offering structure that matches the energy I bring to every Open Office Hour and every AI demo I share.

Want to See It?

ake a look for yourself:

Visit the new homepage
Explore the blog
Come to an Open Office Hour

There’s more coming. But this feels like the true beginning.

A Note for the Quiet Builders

If you’re someone who quietly keeps showing up…
Who builds behind the scenes…
Who only shares once something is “done,” but rarely stops to say, “This is worth celebrating”…

This is your reminder: You don’t have to wait for perfect.
You don’t need a spotlight.
But you do deserve to pause, look around, and say,

“I built this. And it matters.”

Even if you think no one notices—
Even if you’re still figuring it out—
Your progress is powerful.
And your story might be exactly what someone else needs to hear.

This post is me finally saying that out loud.
If you’re ready to do the same, I’d love to hear your story.

Terza Ekholm is an innovative artist bridging the gap between art and AI. She employs tools like Dream by Wombo and Midjourney to push creative boundaries and inspire her community. With an eclectic mix of interests from science to literature, she brings a unique perspective to the evolving landscape of AI art."

Terza Ekholm

Terza Ekholm is an innovative artist bridging the gap between art and AI. She employs tools like Dream by Wombo and Midjourney to push creative boundaries and inspire her community. With an eclectic mix of interests from science to literature, she brings a unique perspective to the evolving landscape of AI art."

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